Edinburgh treatment demand
Around 9,400 searches a month for aesthetic treatments in Edinburgh
That's what Google Ads Keyword Planner shows for Edinburgh, averaged over October 2025 to September 2026. Edinburgh ranks 2 of the 17 Scottish towns I track, and the most searched treatment here is facials.
- Treatment searches a month
- 9,400
- Most searched treatment
- Facials (including HydraFacial)
- Searches naming Edinburgh
- 56%
- Typical click cost, anti wrinkle
- £2.88
Simplified outline. Circle size shows monthly searches.
Monthly searches by treatment in Edinburgh
Naming the town means searches like “lip filler edinburgh” made anywhere in Scotland. From the town means plain and near me searches made by people in Edinburgh.
Weight loss injections get another 4,440 searches a month in Edinburgh. They aren't in the totals above because they're prescription only medicines with strict advertising rules. Figures collected 31 October 2026.
What this means for a clinic in Edinburgh
The biggest demand in Edinburgh is for facials, anti wrinkle injections and laser hair removal. If your clinic offers any of these, each one deserves its own page that says clearly what it is, who carries it out, what it costs and that you're in Edinburgh.
About 56% of these searches include the town name, so people are actively comparing clinics in Edinburgh. That comparison mostly happens in Google Maps, which means a complete Google Business Profile with steady reviews matters as much as the website.
If you'd rather advertise, Keyword Planner puts the average click for anti wrinkle searches naming Edinburgh at around £2.88. Prescription only medicines can't be advertised to the public, so ads need to promote consultations rather than the medicine.
Want this for your own clinic, with where you rank for each search? That's the free demand report.
Get the report for your clinic in Edinburgh
Your treatments, where you show up for each search, and the three changes I'd make first. Free, within two working days.