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Apex AestheticsClinic growth · Scotland

Ayr treatment demand

Around 990 searches a month for aesthetic treatments in Ayr

That's what Google Ads Keyword Planner shows for Ayr, averaged over October 2025 to September 2026. Ayr ranks 11 of the 17 Scottish towns I track, and the most searched treatment here is anti wrinkle injections.

Treatment searches a month
990
Most searched treatment
Anti wrinkle injections (Botox)
Searches naming Ayr
47%
Typical click cost, anti wrinkle
£1.81
Map of Scotland showing aesthetic treatment searches a month in 17 towns

Simplified outline. Circle size shows monthly searches.

Monthly searches by treatment in Ayr

Naming the town means searches like “lip filler ayr” made anywhere in Scotland. From the town means plain and near me searches made by people in Ayr.

  • Anti wrinkle injections (Botox)140

    110 naming the town, 30 from the town

  • Skin clinics130

    110 naming the town, 20 from the town

  • General aesthetics clinic searches130

    70 naming the town, 60 from the town

  • Facials (including HydraFacial)90

    50 naming the town, 40 from the town

  • Laser hair removal and laser clinics90

    40 naming the town, 50 from the town

  • Dermal fillers (including tear trough, jawline and nose)80

    0 naming the town, 80 from the town

  • Lip filler70

    50 naming the town, 20 from the town

  • Microneedling (including Morpheus8)70

    20 naming the town, 50 from the town

  • Skin tag removal60

    20 naming the town, 40 from the town

  • Skin boosters (including Profhilo)40

    0 naming the town, 40 from the town

  • Polynucleotides20

    0 naming the town, 20 from the town

  • Fat dissolving injections20

    0 naming the town, 20 from the town

  • Chemical peels20

    0 naming the town, 20 from the town

  • Fat freezing (CoolSculpting)20

    0 naming the town, 20 from the town

  • PRP10

    0 naming the town, 10 from the town

Weight loss injections get another 410 searches a month in Ayr. They aren't in the totals above because they're prescription only medicines with strict advertising rules. Figures collected 31 October 2026.

What this means for a clinic in Ayr

The biggest demand in Ayr is for anti wrinkle injections, skin clinics and facials. If your clinic offers any of these, each one deserves its own page that says clearly what it is, who carries it out, what it costs and that you're in Ayr.

About 47% of these searches include the town name, so people are actively comparing clinics in Ayr. That comparison mostly happens in Google Maps, which means a complete Google Business Profile with steady reviews matters as much as the website.

If you'd rather advertise, Keyword Planner puts the average click for anti wrinkle searches naming Ayr at around £1.81. Prescription only medicines can't be advertised to the public, so ads need to promote consultations rather than the medicine.

Want this for your own clinic, with where you rank for each search? That's the free demand report.

Get the report for your clinic in Ayr

Your treatments, where you show up for each search, and the three changes I'd make first. Free, within two working days.

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