Town data
What patients search for in 17 Scottish towns
Monthly Google searches for aesthetic treatments, town by town. The figures come from Google Ads Keyword Planner and are averages for October 2025 to September 2026.
Across Scotland
38,960searches a month for aesthetic treatments
Plain treatment and near me searches made anywhere in Scotland. Weight loss injections add another 50,510 a month and are shown separately on each town page, because they're prescription only medicines.
Simplified outline. Circle size shows monthly searches.
Towns, ranked by treatment searches
Each total adds searches that name the town, such as lip filler glasgow, to searches made by people in the town.
| Town | Searches a month | Most searched treatment |
|---|---|---|
| Glasgow | 14,870 | Facials (including HydraFacial) |
| Edinburgh | 9,400 | Facials (including HydraFacial) |
| Aberdeen | 3,840 | Anti wrinkle injections (Botox) |
| Dundee | 2,240 | Facials (including HydraFacial) |
| Inverness | 1,570 | Anti wrinkle injections (Botox) |
| Dunfermline | 1,300 | Anti wrinkle injections (Botox) |
| Stirling | 1,240 | Anti wrinkle injections (Botox) |
| Falkirk | 1,200 | Anti wrinkle injections (Botox) |
| Perth | 1,120 | Anti wrinkle injections (Botox) |
| Paisley | 1,010 | Anti wrinkle injections (Botox) |
| Ayr | 990 | Anti wrinkle injections (Botox) |
| Hamilton | 970 | Anti wrinkle injections (Botox) |
| Livingston | 880 | Laser hair removal and laser clinics |
| Kilmarnock | 800 | Laser hair removal and laser clinics |
| East Kilbride | 770 | Anti wrinkle injections (Botox) |
| Motherwell | 690 | Anti wrinkle injections (Botox) |
| Kirkcaldy | 660 | Dermal fillers (including tear trough, jawline and nose) |
How to read these numbers
They're Google's own estimates from Google Ads Keyword Planner, which Google rounds. I use a 12 month average so seasonal peaks don't skew anything.
They count searches, not people. One person might search three times before booking, so treat them as a measure of demand rather than a head count.
They don't include every way someone could search, so the real totals are higher. They're best used to compare treatments and towns with each other.
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